What’s even crazier is the conversion rate of an opt-in marketing e-mail list. Since you’ve built a relationship in your own customers, they usually rely on you as a knowledgeable person in your niche, they’re much more willing get than cold leads. Statistics reveal how the average conversion rate of sale starting from a list is 20%. Thought about tried affiliate marketing with PPC campaigns on Google, or Yahoo? I’ve. Conversion rates from cold leads in these advertising campaigns are typically 1% or less!